FitFlop shoes and sneakers are one of our most popular footwear brands at OC Butcher. The original idea was the brainchild of Marcia Kilgore, a one-time personal trainer and serial entrepreneur, she found herself approaching 40 and was desperate to find a way to make it easier to stay in shape. With the help of two biomechanists fundamental Microwobbleboard Toning Technology that is featured in all FitFlop designs was created.
