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Not Your Daughters Jeans (NYDJ) at O&C Butcher

The popularity of Not Your Daughters Jeans, or NYDJ, has been phenomenal. The reason’s simple – their fit.

These ladies jeans are designed to flatter real women’s figures. With a slightly higher waistband than in some younger fashions, they’re cleverly cut to slim the tummy, contour hips and curve round the bottom – whilst being superbly comfortable to wear.

NYDJ’s unique cotton/spandex denim blend means that there’s plenty of stretch too, but no sagging, so you’ll feel confident and comfortable in them all day long. The manufacturer calls it ‘jeanius’!

You’ll find a wide range of NYDJ jeans at O&C Butcher in Aldeburgh and online. Choose boot leg, straight leg and cropped styles in classic denim indigo, blue and white.

NYDJ suggests, and we agree, that you try a pair of their jeans in a size smaller than the one you’re used to for a perfectly figure-flattering fit with built-in tummy tuck!