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Merrell is first and foremost a performance brand, originally focused on providing quality footwear to outdoor enthusiasts.  As the needs of it's target market have changed, so too has Merrell's approach to addressing those needs. Over time, the concepts of "outdoor" has broadened to include all types of activities and environments - both natural and urban. Merrell is driven to keep pace with this evolution of "The New Outdoor," and continues to evolve.