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The story of Keds footwear begins In 1916 when they created their American Classic shoe, this was the first shoe with a soft rubber sole. This original plimsoll, called "the Champion" has remained a style icon for over ninety years.

Originally it was worn by Hollywood icons Audrey Hepburn, Marilyn Monroe and even Jackie O was seen sporting the odd pair.

The brand is still consistently celebrated in the fashion press featuring in titles such as Vogue, Elle and Women's Wear Daily, Keds continues to attract attention with their classic, authentic styles. Today, a new generation has discovered the Keds brand, which is helping to inspire a collective spirit of new style, youthful optimism and collaboration.