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Gant effortlessly combines an American casualness with European elegance, with it's values based on its authentic American East Coast heritage, dating back to the launch of the brand in 1949.

Gant's history began when Bernard Gant started making shirts in New Haven, USA. He quickly turned his passion for quality and design into the business of making casual sportswear. His sons, Marty and Elliot, later joined the company and retained their father's dedication to garment craftsmanship and attention to detail. Still today, Bernard Gant is the source of inspiration behind Gant's core brand values - integrity, refinement, character, understanding and optimism.