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Oscar of Sweden is a family owned business. Founded in 1949, it was run from a small basement. With focus on only shirts it gradually grew larger over the years. Owners (and siblings) Per and Eva Åhman started out early, pressing collars and cutting threads under their father’s watch. They soon learned the necessity of putting consideration and thought into every part of the work.

Today, shirts are designed and developed in Borås, Sweden while production is placed in Poland. Top-quality fabrics are chosen from weaveries across Europe. Oscar proudly stands for craft and quality.